Entry information can be found at www.HeadCount.org. People must first sign an on-line “Pledge to Vote” to be eligible for the contest, which also entitles them to receive free music downloads and discounts. When they enter the contest, they receive their own, individual Register to Vote Button, which can easily be copied onto any web page. That button tracks every click-thru and credits each to the contestant. The prize, a trip for two on Jam Cruise 7 plus airfare, will be awarded to the person whose button generates the most click thrus and is also proven to have generated a sizeable number of voter registrations (simply clicking on a Register to Vote button repeatedly will not help someone win the prize).
The prize is not awarded at random. This contest rewards those who help register the most new voters by getting websites to agree to display the Register to Vote Button.
“The central tenet of HeadCount is that everyone’s voice matters, and everyone can make a difference,” said Marc Brownstein, co-chair of HeadCount. “This contest really embodies that. Anyone with a computer and some tenacity can ‘push the button’ and help register voters. And a huge reward awaits them.”